Some points about FC-Forum 2010 (2/2)
Following the FC-Forum from the outside, I’m reviving debates that, at least to me, were past and settled. Leaving apart those “democratic”, “democratizing” or “democraterising” (or whatever) aspects of voting and bringing technologies to the mainstream audience, I’m strongly following some of the lines marked by Peter Sunde and Felix Stalder in their posts.
As I had not participated on the Forum, my points are somewhat long.
How to be seen (and try to make a living of it)
If by “book” we know any device full of sheets printed with letters, we could agree that there should be no difference if the support changes from “paper” to “digital” sheets. But “paper” has some added value. Some people like and prefers “paper” over “digital”. Smells different, feels different when touching it… And a printed book requires extra-work to exist. Requires extra stuff: paper, ink, cardboard, a printing press… proofreaders, graphic designers… so here it is rational to charge a bit more for the added-value paper-copy.
Now change “book” for “song” or “photography”, and “paper” for ‘CD/vinyl’.
So, every one likes to do something and get somewhat in reward, and now I speak as a co-author in a book published under the Public Domain, be it money, a mere “thank you” or being socially recognized.
Eons ago, due to physical scarcity of items (being it books, vinyl discs, tapes, portraits, et cetera), the author could charge a fee to anyone who wanted one of them. Stamping their name by hand (or scratching a bit of it), they could charge double. And this was the only way to get money for their work. Then came publishers, editors and other intermediaries, who started “buying” publication rights from authors, sometimes paying them a part in advance, well before the final work was finished. And those editors were taking the final decision of publishing the work, or decide that it was not relevant and keep it on the dustbin.
And with physical scarcity of items, one could talk of “theft”. If there are only 1 item, and I take it from you, we have a zero-sum lose game.
But time passed, technology advanced and copy/reproduction cost went down progressively until nowadays (and Walter Benjamin wrote a lot of good stuff about it. By the way, his works enter PD next year).
Now, copies costs 0. Well, very near to 0. Almost 0. In books, the pre-paper-edition step is to have the book in a digital format. Same in music and photography. Not in paintings, sculpture or any plastic arts (the name says it), where you can buy a cheap reproduction but requires extra work.
Digital copies are exactly the same. You want one? CTRL+C and then CTRL+V. You have two identical items now. Select those two, repeat the process and you have four of them. Do it again, now there are eight! There can not be theft here. Not in the classical context.
This is why the pretended “war on copying” is absurd by nature, and copyright moguls will lose: even the most ‘basic’ internet/computer user knows how to do a “copy&paste”. One does not need any special skill or software, but two fingers on a computer. And converting every Internet user, somewhat 18% of people in the world, in criminals is not a good idea.
But as I said, now we have (at least) two different supports, one of them is a pre-requisite for the other one, thus its cost is 0. And we have that years ago, the only way for a book author to get money for the work was to sell copies, the more the better.
But now there is a rainbow of possibilities: Book launch tours, audio-books, reading tours, conferences, forums, talks and many more for writers. Concerts, festivals and thousands of merchandising items for musicians…
Business models are changing and final copies are no more the moneymakers. They are vehicles… tools to help authors earn their money. If authors give away free digital copies, at cost 0 as we’ve seen, sales of added-value paper books rise up. It has been proven many times: giving away works. I can attest. Cory Doctorow explains his experience in the chapter Give it away of his book Content, and many more examples can be found.
Giving free digital copies enables the work to be known by more people. The ones who like it will have, at least, the same willingness to buy an added-value paper copy than before. The ones who don’t like it, will simply save their money.
The more people reading your books, the more your ideas are spreading along, and the more chances you have to be booked for a lecture, conference, congress or to give a talk somewhere. Further, you can lower your fees, and use part of the money to buy paper copies to the public…
And if we talk about musicians, it is crystal clear that album selling is sinking, the contrary of song-by-bong selling, as Spotify, iTunes, Beatport and the great pile of digital music websites prove day after day, and with concerts and live acts booming all over the world.
The fact is, first you have to be seen, and there is nothing better to be seen than to give away your work for free, in order to get bookings to explain your ideas to your audience, live, in person. Peer to peer. Direct contact. It is a win-win scheme and it works, believe it or not. It is sustainable.
Licensing, licensing, licensing
For this, we have a full rainbow of licenses. From traditional copyright notes to the Public Domain, going through all the Creative Commons, GNU Licenses and alike. But neither licenses nor licensing, or how to choose the right license for every item, is the problem. The more options we have, the more complicated will be the decision making.
The problem is authoring rights laws. They must be changed and set to a reasonable time period for copyright holding. If copyright laws are not changed back to what it was before, the problem will stand. And having free licenses will not help almost anything.
So let’s have those abusive copyright laws changed, and the problem will be almost solved. Redistributing the economic flow will come shortly and easily. Everyone can be an author nowadays. And everyone likes to be paid and recognized for its work, but due to the creative nature of it, one has to do things other people like, so they will be willing to buy it. Some will succeed, some won’t.
And as any other work, this needs lots of time and commitment.





